BETTER COTTON INITIATIVE (BCI)
Our products meet the most stringent environmental and safety sustainability standards.
We ensure quality controls are in place along every step of our blanket supply chain to ensure our products are good for children and the environment.
More sustainable raw material
Choosing our own raw materials helps us to reduce our environmental impact and protect biodiversity.
This is the material we use the most, and one of our aims is to increase the amount of cotton that comes from more environmentally and socially sustainable sources.
We only use cotton which is certified BCI (Better Cotton Initiative). This organization exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. We are committed to high quality products which are made ethically with quality BCI cotton - traceable through our spinners and weavers.
What is Better Cotton?
Better Cotton is grown by farmers licensed by the Better Cotton Initiative who trains farmers to use water efficiently, to care for the health of the soil and natural habitats and to promote decent work.
The cotton is farmed in a way that respects the environment, biodiversity, and the people who farm it.
Our brand new Toddler ’Moon' Blanket is made with BCI Cotton and Tencel Lyocell.
This fiber comes from wood that has been obtained from sustainably managed forests, where trees are farmed in a controlled way using programmes that guarantee reforestation.
The manufacturing process of this fiber uses a closed circuit allowing 100% of the water and 95% of the chemicals to be reused.
We believe in high quality manufacturing to create high-quality products for children. Our Quality Control and our own Manufacturing of all of our blankets allows us to be a vertical brand with manufacturing operations as well as a controller of our entire raw materials supply.
Care for Fiber
All the products made using more sustainable raw materials such as BCI Cotton, organic cotton, or TENCEL® lyocell.
Care for Water
Garments produced with technologies that save water without garment washing and harsh chemicals or finishing methods.
Care for Planet
Blankets made by hand using processes that reduce carbon emissions. Care for our sewing teams and sustainable health practices.
All our products are Vegan and do not contain any dyes made from animals or fibers which come from animal origin.
Our goal is for our blankets to become increasingly more sustainable for the earth.